“We now have over 50,000 customers,” Riparbelli said via email. The round brings Synthesia’s total raised to date to $156.6 million, and it values the startup at $1 billion post-money (up from $300 million in December 2021).Ĭo-founder and CEO Victor Riparbelli tells TechCrunch that Synthesia is a “sustainable business” and wasn’t looking for an additional investment, but that Accel and Nvidia approached the company with a compelling offer. The company yesterday announced that it raised $90 million in a Series C round led by Accel with a strategic investment from Nvidia and participation from Kleiner Perkins, GV, Firstmark Capital and MMC. That’s at least the sales pitch from Synthesia, one of the startups using AI to create synthetic videos for advertising and other use cases. As such avatars improve, they promise to deliver more personalized digital marketing and training experiences while reducing the costs typically associated with video production. Startups creating “AI-driven” avatars - realistic-looking characters with synthetic voices that star in pre-recorded or live videos - have raised hundreds of millions of dollars in venture capital over the past few years.

Once the pandemic normalized virtual meetups, the concept of “personalized AI” began to gain steam.

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